---
title: The Business Brew Podcast
description: Evolutionary Tree Founder Thomas Ricketts talks with Bill Brewster, host of the well-respected podcast The Business Brew, about the power and impact of innovation on industries, the economy, and investing.
image: https://info.evolutionarytree.com/hubfs/Content%20Offers/2022.11%20Innovation%20Investing%20Chartbook/2022.11%20ETree%20Innovation%20Investing%20Chartbook%20CO%201%20LinkedIn.png
---

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# Podcast: The Business Brew - Investing in Innovation

In this podcast, Evolutionary Tree Founder Thomas Ricketts talks with Bill Brewster, host of the well-respected podcast *The Business Brew*, about the power and impact of innovation on industries, the economy, and investing. 

It's a great conversation in which Tom and Bill cover a lot of ground, including:

![AdobeStock_395747516](https://info.evolutionarytree.com/hs-fs/hubfs/AdobeStock_395747516.png?width=274&height=208&name=AdobeStock_395747516.png)

- Why Tom views innovation as pervasive across all sectors and industries, not just tech
- Examples of the depth and breadth of research Evolutionary Tree engages in to identify leading quality innovators
- The technical and economic hurdles that must be cleared for an innovation to go mainstream
- Why Tom cautions investors to avoid the hype around innovations that are not ready for primetime
- His definition of "quality innovators"
- What he means by company culture being one of the "secret weapons" of long-term investors
- Why Evolutionary Tree will exit a company before it reaches maturity or saturation and re-allocate to emerging innovators

[![LISTEN HERE](https://no-cache.hubspot.com/cta/default/4802837/c8797f33-64f8-4dc6-850d-b282cdc1432e.png)](https://cta-redirect.hubspot.com/cta/redirect/4802837/c8797f33-64f8-4dc6-850d-b282cdc1432e)

 

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