---
title: The Rise of Secular Innovators
description: Download Evolutionary Tree Capital Management’s Thought Piece – The Rise of Secular Innovators
image: https://info.evolutionarytree.com/hubfs/Content%20Offers/2021.10%20The%20Rise%20of%20Secular%20Innovators%20Whitepaper/2021.10%20ETree%20The%20Rise%20of%20Secular%20Innovators%20CO%20LinkedIn.png
---

[![Evolutionary Tree Capital Management](https://info.evolutionarytree.com/hubfs/Evolutionary_Tree_Capital_October2019/Image/logo.png)](https://evolutionarytree.com/)

# The Rise of Secular Innovators

At Evolutionary Tree Capital Management, a key criterion for every investment is that the underlying business must benefit from an evolutionary shift or secular trend. Importantly, we look for leading innovators that not only are benefiting from secular trends, but those that are pioneering and driving them forward by launching a series of market-defining innovations over time.

![2021.09 ETree The Rise of Secular Innovators Whitepaper](https://info.evolutionarytree.com/hs-fs/hubfs/Content%20Offers/2021.10%20The%20Rise%20of%20Secular%20Innovators%20Whitepaper/2021.09%20ETree%20The%20Rise%20of%20Secular%20Innovators%20Whitepaper.png?width=209&height=160&name=2021.09%20ETree%20The%20Rise%20of%20Secular%20Innovators%20Whitepaper.png)

In our Thought Piece titled *The Rise of Secular Innovators*, we outline the many ways in which secular innovators drive secular trends, using Amazon.com as a case study. We also discuss why these businesses make good long-term investments.

For more insight on secular innovators, complete the form on this page to download and read this Thought Piece.

 

### Download Thought Piece

*This site and the content within is intended for US-based investors only.*

*The information and views expressed herein are provided for informational purposes only and do not constitute investment advice. Past performance does not guarantee future results. Any projections, outlooks, or estimates contained herein are forward looking statements based on specific assumptions that are current as of the date indicated, subject to change without notice, and should not be construed as indicative of any actual events that have occurred or may occur. The inclusion of particular investments is not intended to represent, and should not be interpreted to imply, a past or current specific recommendation to purchase or sell a security and should be considered in the context of an overall portfolio. Investing in equity securities involves risk and principal loss is possible. Nothing contained herein constitutes investment, legal, tax, or other advice and should not be relied upon in making an investment or other decision. Investors should always obtain and read up-to-date investment services material before deciding whether to appoint an investment advisor.  *

©2020 Evolutionary Tree Capital Management LLC.  All Rights Reserved. | [Privacy Policy](https://evolutionarytree.com/content/privacy-policy) | [Terms of Use & Disclosures](https://evolutionarytree.com/content/terms-use-and-disclosures) | [Form ADV](https://evolutionarytree.com/content/form-adv) | [Sitemap](https://evolutionarytree.com/content/sitemap)